I first joined the student-run record label as a performing DJ but, as enjoyable as that was, I quickly realized that I enjoyed working with the artists and promoting the concerts much more. I transitioned out of performance and into the Creative Director role where I was able to help younger artists establish their personal brands and create successful promotional campaigns.

The graphics above are from a virtual campaign we ran promoting one of our spring concerts "Pedals in the Park" (you can find some photos from the concert here).