During my senior year I participated in a capstone project that set out to create a campaign for Miami University's new business incubator focusing on Advanced Air Mobility (AAM) startups. AAM promises to be the "future Uber" by utilizing electronic short range aircraft for the transportation of both people and cargo.

Our campaign plan had two major facets; to attract the AAM startups by demonstrating the value of the new incubator, and to increase awareness of the incubator both on and off campus to build public support and increase student involvement.

I acted as the Account Executive for this project which, outside of managing the team, involved additional meetings with managing faculty and client to build rapport and ensure the growing campaign was in line with the desired direction.

The slide deck above is an abridged presentation from one of our meetings with the client. If you would like access to the full plan book please reach out via email.